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Personal
Service
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Global Reach
Clients have
appeared in media in Europe, Asia,
Africa, US and the Middle East.
What can we
do for you?
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SERVICES
Media Relations,
Counsel and Placement
- Proactive media
contact to garner editorial coverage in
financial print and TV venues.
- Position financial
experts and money managers as sources
for financial reporters seeking market
commentary and insight.
- Arrange media
interviews with key financial reporters
at top financial media venues followed
by investors.
- Prepare financial
company spokespeople to work comfortably
with the media.
- Place major client
stories in financial and trade press.
- Social
media and financial blog outreach.
Company
Positioning
- Develop key messages
to educate the public on financial
issues germane to each client.
- Use these messages
throughout media interviews.
Writing
- Develop news releases
and press announcements that result in
media coverage.
- Write, edit, and
place byline articles for publication.
- Create
and develop a website
using content strategy to improve your
internet presence.
CLICK HERE
for more information on website
development.
Strategic
Planning
- Produce specific
media plans that target potential
investors and new clients.
- Merchandise media
placements in various ways to extend the
media campaign.
- Create special events
to attract media coverage and public
interest.
Media/Presentation Training and
Messaging Sessions
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Train and rehearse company
spokespeople for media interviews
and public presentations.
Create and
define company messages through
strategic sessions with top
executives.
CLICK HERE
for more
information on Media Training and
Messaging Sessions
Fees:
- The firm works on a
monthly retainer basis depending on the
scope of activities.
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CASE STUDIES |
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We have been very
successful at garnering media coverage for our
clients and leveraging the media results to drive
our client's toward their growth goals. Here are
three examples: |
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WBI Investments has been a client since 2004.
Goal: To raise expert status as a recognized
leader in dividend investing to attract assets under
management.
Process: Promoted new book, All About Dividend
Investing by CEO Don Schreiber Jr., to the retail
investing public through numerous TV appearances on
CNBC, Bloomberg TV, et al., as well as editorial
coverage in national magazine and newspapers,
including The Los Angeles Times and Business Week.
Outcome: The book sold 20,000 copies and helped
attract $125 million of new assets to manage. |
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Bennett Group Financial Services has been a client
since 2006.
Goal: To raise awareness of the company and
experience of Dawn Bennett, CEO, on a national level
in the US with the investing public.
Process: Arranged for editorial coverage in
national U.S. personal finance magazines, including
in Smart Money, as well as national US business
publications, including in Business Week. Arranged
for guest contributing appearances on CNBC US and
Bloomberg TV US and ASIA, as well as appearances on
Smart Money.com TV and Forbes.com TV.
Outcome: Assets for the firm have grown from
$750 million AUM to $1 billion |
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LCM |
Levitt Capital Management has been a client since
2007.
Goal: To raise awareness with global high net
worth investors around the world to the expertise of
Robert Levitt and the firm.
Process: Arranged for editorial coverage
in media around the world, from Barron's and WORTH
magazines in the US to the South African newspaper,
Business Day, and appearances on CNBC Africa, CNBC
ASIA, CNBC Europe.
Outcome: The firm has attracted the interest of
high net worth investors around the globe. |
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What are
your goals? |
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